One of the most prominent bookies in the world has formed a partnership with the most reputable live casino authority in the world’s regulated markets, and as a result, it will now supply live casino games to the rapidly expanding iGaming industry in the United States.
The British bookmaking and online gambling giant William Hill has disclosed that it has signed a big new contract with Evolution, formerly known as Evolution gambling, a company that develops and supplies live casino content.
Evolution and William Hill have now joined up for an in-partnership arrangement with an all-new focus on the very profitable U.S. market. Already enjoying a brilliant and super-successful similar cooperation across the largest part of regulated Europe, Evolution and William Hill have now signed up for an in-partnership deal with an all-new focus on the U.S. market.
And Further Afield: New Jersey
The state of New Jersey will serve as the location for the alliance’s debut. According to a recent release that was sent to the media, the live casino games that William Hill will be offering to its player base in the state of New Jersey will be broadcasted live from Evolution’s live iGaming broadcasting studio, which is located in the lovely city of Atlantic City.
However, the collaboration will not be limited to only New Jersey; rather, it will ultimately expand in such a way as to offer live casino lovers located in each regulated state that William Hill serves across the whole legalized online gambling United States continent. Bookmaking businesses are actively running in various states, including New Jersey, New Mexico, Rhode Island, Delaware, Florida, Iowa, Mississippi, West Virginia, and Indiana, giving William Hill a strong and dominant presence across the entirety of the United States. As time goes on and new laws are passed in the United States, undoubtedly more states will be added to this already extensive list.
Solid Support Is the Primary Focus of Evolution
Supporting William Hill is Evolution’s number one priority right now, and in the light of the exciting newly expanded affiliation between the two industry heavyweights, as Malta chief executive officer Johan Nordstrom notes via the official news release, Evolution’s top priority is to continue their partnership with Evolution. This will be accomplished by the brand in such a way that it will assist the bookmaker in reaching the huge heights that it has already achieved across Europe.
According to Nordstrom, who spoke about the enlarged cooperation alliance, what Evolution has been delivering to William Hill – and will continue to supply to the British bookmaker – is a stand-out display of support and similarly stand-out live casino offerings.
According to the CEO of William Hill, the live casino specialist supplier’s products are literally essential to the ongoing success of the company’s operations to this day. This will continue to be the case well into the future as well, and for as long as the link-up between the two gaming and entertainment giants exists.
The U.S. continues to serve as the primary location of attention.
In the meantime, Evolution is continuing to concentrate on the expansion of its operations within the United States. In order to achieve this goal, they have negotiated supply deals with a number of other large sports betting and iGaming operators all throughout the states that are comparable to the one that William Hill enjoys. Among these is an intriguing new relationship that was only signed lately in conjunction with BetMGM.
As part of the deal, Evolution will provide live casino games not only to BetMGM but also to allied web companies like Borgata web and Party Casino. Evolution will give the operating giant with its whole suite of live table games in addition to a selection of games in the style of television game shows that has won multiple awards.
The relentless march of evolution forward
The recently renamed company that provides live casinos is in the middle of a takeover Merger & Acquisition process right now, competing against the industry-leading iGaming and online slots provider NetEnt.
To get the final approvals essential for the final M&A green light from shareholders and local legislative and government agencies, the proposed transaction is now going through anti-trust motions and other regular regulatory processes. This is being done in order to acquire the necessary permissions for the transaction.
As a result of an antitrust investigation that was started by the Competition and Markets Authority (CMA) in the United Kingdom, the final outcome has now been pushed back to a later date than it was originally anticipated to have been completed in full in terms of anti-trust rules and permits on November 2 of this year.